"The “Standard” is the first wheel created by The Portland Wheel Company. It was designed to provide skateboarders with a no-gimmick wheel that could go anywhere and skate anything. They are great, all-around wheels made with a high-quality urethane that will perform great no matter where you take them and no matter how you skate them!"
The Portland Wheel Company was founded in 2012 as a means of giving skateboarders a good all-around wheel that offered no gimmicks. Portland, Oregon is a mecca in the world of skateboarding and it is so for good reason; its diversity. Thousands of skateboarders of many styles and backgrounds emerge from Portland with a way of skating that cannot be mistaken; raw and pure.